A Successful Content Strategy for social media
A Successful Content Strategy for social media hinges on two things: good content and effective promotion.
While these two factors are equally important, what matters most at the end of the day is whether or not people are engaging with your content in the first place.
Here’s a simple guide to creating an effective content strategy that will help you not only engage more users but also increase your conversion rates and sales as well.
Content strategy — especially on social media — isn’t just what you say in your posts, but when you say it, where you say it, and how often you say it.
It’s important to have a solid content strategy so that your brand’s voice resonates well with its audience, but how do you create one? Follow this step-by-step content strategy template to set up your effective approach to social media.
A successful content strategy will keep your social media fresh and engaging over time, which means you won’t be posting the same thing over and over again and your followers will look forward to seeing what you share next.
But creating this strategy can be tricky, especially if you don’t have a lot of free time and are short on experience with social media marketing.
Follow these steps to create an effective content strategy for your social media accounts that will keep your audience coming back for more!
What is a content strategy?
A content strategy is a plan for how you will create, curate, and share content on social media.
It should answer the following questions:
- Who is your audience?
- What kind of content will they engage with?
- How often will you post?
- What platforms will you use?
- What tools will you need to execute the content strategy?
- The next question to ask yourself is: what are my goals for this content strategy?
- Do I want to increase traffic to my website or sell more products through Facebook ads?
- Is my goal to increase engagement with my company’s profile or do I want to collect email addresses to build up a customer list (this would be known as lead generation)?
What I find most helpful about having a content strategy in place before diving into social media marketing is that it provides direction on what content should be posted where.
And then when something sparks your interest that doesn’t fall under any category outlined in your content strategy, at least you have an idea of what’s been successful so far!
Content isn’t all there is to consider though. After determining who your target audience is and deciding which content types work best for them, then you have to figure out the frequency at which you’ll be posting.
Will it be daily? Weekly? Daily but only 1–2 times per week? Should posts vary in length or consistency from one day to the next?
Next, comes the big decision: Which platform(s) will be best suited for executing this content strategy and reaching the desired audience(s)? What type of account do I need access to if I don’t already have one created beforehand?
Create a content calendar
A content calendar is a great way to streamline your content strategy for social media. By creating a content calendar, you can map out what content you will post and when you will post it.
This can help you save time and ensure that your content is relevant and engaging. Plus, a content calendar can help you track your progress and measure your success.
Here’s an example of a content calendar –
Day 1: Example content (a blog post)
Day 2: What are the best apps? (a listicle)
Day 3: Instagram Marketing Case Study (an infographic)
Day 4: How I started my blog (a personal story)
You get the idea. It’s a good idea to update your content calendar at least once a week, especially if you have plans to change it up next week or in future months.
If you feel like you need more than one content calendar, that’s OK too! Content calendars don’t have to be overly complicated, and you can even do what many businesses do and just create a general content calendar that covers all of your social media platforms.
It’s better to have more planned posts than not enough so be sure to map out everything on paper before you start creating anything.
Social media management tools
A content strategy for social media can help you save time and ensure your posts are on brand.
Plus, a content strategy example can give you a roadmap to success.
Here are seven tips for creating a successful content strategy for social media — Determine who your audience is and what they want to see from you;
- Create content based on this knowledge;
2. Develop an editorial calendar with topics or themes for each month;
3. Use hashtags (#) that are popular among followers of the same topic or industry to increase the reach of your content; — Use hashtags that might interest followers outside of your industry to increase engagement across networks;
4. Keep branding consistent throughout all platforms by using company colors, logo, fonts, etc.;
When updating an existing post include keywords that were relevant when it was originally published so it will come up higher in search results when people are looking for related information.
In addition, make sure to share your content on Facebook and Twitter as well as other channels like LinkedIn or Pinterest if it applies.
A content strategy example: To illustrate how a content strategy for social media can be implemented into a monthly schedule, here’s one I made for the blog based on my research about how often different social media channels should be updated.
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